Founder & CEO
Rico Grier
Rico Grier prepares athletes to compete at the highest levels of the game, on the court and off it. A former professional player who concluded his career in 2012, he has spent more than a decade since guiding athletes from middle school through college and into the NBA, shaping the development path, the level of competition they face and the decisions that surround both. Grier works with athletes and their families on the full picture: what a player has to be ready for at the next level, and the long-term strategy, partnerships and structure that protect the career built around it. He has managed the trajectory of Rob Dillingham since middle school, overseeing recruiting strategy, name, image and likeness positioning, brand alignment and the transition to the professional level, and he currently manages Dillingham's partnerships with Nike and Fanatics. Grier has also executed commercial deals with Overtime Elite and Urban Skin Rx, a skincare brand that later sold for more than $30 million. He builds the infrastructure elite programs run on. At Donda Academy he structured the national competition schedule, secured revenue streams that supported the program and verified academic alignment with NCAA certification standards to protect athlete eligibility. With families he establishes family office structures in which legal, financial, marketing and advisory partners work in coordination while the athlete and family retain strategic control. His approach is structural and long term. He does not manage moments; he engineers careers.
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